Raking in 160 billion dollars a year, with expectations for that number to triple in just the next 6 years, the fitness industry is not hurting in the least… but we the people are.
Despite the incredible amounts of money we are pouring into fitness, we have the highest levels of obesity, and lowest levels of strength and general fitness in human history.
On top of that, we have skyrocketing rates of anxiety, depression, suicide, and other mental illness…
It’s obvious that people want desperately to live well… to be healthy, happy, and to feel a sense of meaning and purpose in their lives.
And, like you, many people intuitively sense that the answer lies somewhere in the body, but the chances of finding it through burpees and treadmills is low.